A single <img src="hero.jpg"> used to be the only option. It still works — but it means serving a 2400px image to a device with a 375px screen, and serving that same image as a JPEG to a browser that would have accepted AVIF at a third of the file size. The browser has had the primitives to do better than this for years. Most sites don’t use them correctly.
I was lucky enough recently to implement Cloudinary as a DAM solution on a project. A DAM being short for a digital asset manager. This is a type of cloud service typically used in the media and entertainment sectors. They’ve been around for decades but SaaS solutions have opened up, offering these services to the wider website consumer market. This enables sites running on Wordpress or Mageneto (or any CMS) to pick up an off the shelf solution. There are real SEO and User Engagement benefits to integrating one into your asset pipeline. Lets dig in to what Cloudinary has to offer and why this can help a website.
Read more →